Name change greatly determines
the success of a brand, many brands around the world have either succeeded or dwindled
due to name change.
From the art perspective
name change has played a fundamental role in the careers of many musicians,
movie stars and celebrities.
In Ghana celebrities
like Samini (Bat Man), Shatta Wale (Bandana), Coded (Abortion), Zeal (Lazy) Stonebwoy (Burniton) have had a successful
name change whereas others have tried but failed.
The recent person who
has joined the list of name changers is Epixode, he use to be known as Episode
but has changed to Epixode due to brand conflict.
Speaking to Epixode in
an exclusive interview, he affirmed that over the years he has received
complains from fans and industry people concerning the spelling of his former
name “Episode”. According to him his online presence appalling because there is
no clear distinction between his brand and the word “Episode”, hence the change
of spelling.
He also added that
this move is not really a name change but rather it is skewed towards building
a strong solo brand; a brand that is distinct and unique. Epixode further
explained that he chose to re-spell his name because this will help reflex his
brand and who he really is.
The “Avatar” hit maker
revealed that “S” with “X” in his name because the world will be experiencing
something extraordinary from him. Epixode said he chose this name because it
represents his talents in totality.
He finally asserted
that this decision is not just a personal decision but that of his management
Epixode is currently
signed to Gbevu Music Group