So let’s take a look at this scenario; I’m sitting at home watching a
new movie on DSTV and it’s exactly the movie my friend Paa Kwesi has
always spoken about but unfortunately he is not subscribed to DSTV. How
do I get him to watch? Well I guess all you could say is, I call him to
come over right? That’s not a bad idea, but then that means by the time
he gets to my place, most of the best parts of the movie might have been
over or what if he’s in Accra and I’m in Kumasi? Unfortunately, he will
not be able to get the opportunity to watch it. So how do we solve
this.
Interestingly, a new technology has brought a solution to that and it
also has an app for it. Cast is a device that you put in your living
room and connect to the web and while watching a program on TV, all you
do is share it and anybody on your community can watch. So let’s say I’m
watching a soccer game and my friend is at work, all I do is share the
game onto his message as I would share message on Whatsapp and there he
goes, he can watch it on his phone.
That’s what Cast does, but it’s yet to get to Ghana.